Item Number: 112971
Title: Dalla tradizione al futuro : Comunicare in Movimento : Comunicazione, design dei trasporti, arte e cultura. From Tradition to the Future : Communication in Motion : Advertising, transportation design, art and culture
Author: Bruno, Davide (ed)
Price: Not Available
Description: Milano: Skira, 2011. 21cm., pbk., 247pp. illus., most in color. Italian-English text. Exhibition held at stazione M2 Garibaldi FS, Milano. Summary: This volume originates within a broad research effort to explore advertising, complemented by art and culture, as a vehicle for retracing the history of a grand city and its evolution, from the past to the present and on into the future… communicating. The goal of this book is to highlight and celebrate the work of two companies such as IGPDecaux and ATM, who have demonstrated over the years, supporting and transporting advertising, respectively, that the two things can not only coexist but actually contribute to creating a strong synergy between past and present, tradition and innovation. This is one of Milan’s strengths, a means for ensuring that culture is something that is within everyone’s grasp. Art cannot be absent from such a context. It is the expressive tissue that unites advertising, design and the city, so strongly bound up with culture, tradition and innovation: an extra touch of colour and magic, whose inclusion is necessary and indispensable for completing the circle.
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